Last edited by Vutaur
Wednesday, May 13, 2020 | History

4 edition of The Marketing Accountability Imperative found in the catalog.

The Marketing Accountability Imperative

by Michael Dunn

  • 198 Want to read
  • 38 Currently reading

Published by John Wiley & Sons, Ltd. in New York .
Written in English


The Physical Object
FormatElectronic resource
ID Numbers
Open LibraryOL24246847M
ISBN 109780470443798, 9780470443811, 9780470443804

Just a note to say thank you for a job well done — the PLSI was a huge success! I’ve spoken to our gotten notes from many of the T. Rowe Price participants, and they all had wonderful things to say about the program and the opportunities it gave them to stretch their marketing knowledge and get to know their colleagues better, while meeting new colleagues from around the world. The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions.

The Marketing Relevance Imperative. by Peter DeLegge. Febru makes the following point in his book “The Lost Art ot the Great Speech:” How Customer-Focused is Your Website? Stalking the Narcissistic Web The Bottom Line on Marketing Accountability. Febru Most Popular. Archives. Why a Speech is Not a Speech. A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 () | Website Login.

Why are accountability and ethics so important to data-driven marketing and fundraising? Because when an entire industry—whether marketers, data providers, publishers fundraisers, or advertisers comes together to ensure accountability, we face a bright future of .   Measures of marketing accountability should be recognized as a necessary investment for assuring sound decision-making, accountability, continuous improvement, and transparency for all stakeholders. Marketing information is a necessary element in the management of the firm, so the costs of marketing should be considered a part of the management Cited by: 4.


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The Marketing Accountability Imperative by Michael Dunn Download PDF EPUB FB2

The Marketing Accountability Imperative offers a hands-on guide for CEOs, CFOs, and marketing executives who must grapple with these complexities. Written by Michael Dunn and Chris Halsall, this groundbreaking book establishes the imperative for effective stewardship of marketing spending and the significant prize that awaits marketers and 4/5(1).

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions.

They show how to sort through the clutter of metrics. Accountability: Marketing’s Fiscal Imperative. For far too long, marketing was not fiscally accountable.

That earned the field a terrible reputation among chief executives and other corporate leaders, many of whom still see marketing as primarily tactical, not strategic and, therefore, not important.7/10().

“The Marketing Accountability Imperative” offers a hands-on guide for CEOs, CFOs and marketing executives who must grapple with these complexities.

Written by Michael Dunn and Chris Halsall, this groundbreaking book establishes the imperative for effective stewardship of marketing spending and the significant prize that awaits marketers and. Read "The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments" by Michael Dunn available from Rakuten Kobo.

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michae Brand: Wiley. Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise.

[citation needed] "Accountable Marketing" is another name that can be given to this ew. Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and communications are integrated within the.

They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Find helpful customer reviews and review ratings for The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments at Read 4/5. The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments by Dunn, Michael and a great selection of related books, art and collectibles available now at of marketing accountability as a major impediment to sales and firm growth.

Establishing a broad According to academic research in the book Empirical Realizations about Marketing Performance, performance measurement as a personal and professional Size: 4MB. Get this from a library. The marketing accountability imperative: driving superior returns on marketing investments.

[Michael Dunn; Chris Halsall] -- In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better.

Get this from a library. The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments. [Michael Dunn; Chris Halsall] -- Making accountable marketing decisions to improve the efficiency of spending. In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help.

This case study illustrates how Zebra Technologies, a leading global provider of rugged and reliable specialty printing solutions, used by more than 90 percent of Fortune and global companies, secured VisionEdge Marketing's MetStrat™ Service to align the marketing organization to business objectives, define metrics targets, create a dashboard, and socialize these within the company.

The people-based marketing opportunity has arrived. But going from theory to practice is easier said than done, especially for large-scale brands.

Download the Marketing Imperatives today to start your journey. The Marketing Accountability Imperative: A Roadmap to More Effective Marketing Spending. By Michael Dunn and Chris Halsall.

Jossey-Bass, pages. $ It's practically a default setting in the corporate world that CFOs and CEOs question the value of their marketing efforts. FOUR MARKETING IMPERATIVES. FOUR MARKETING IMPERATIVES 1 And if you, the CEO, are the best person to drive marketing, then its imperative that you clear your plate of other functions and get focused on marketing.

In my recent marketing workshop outlined in Fred Reichheld’s book Th e Ultimate Question, is a must metric. MASB, the Marketing Accountability Standards Board, is THE independent, cross-industry forum that sets the measurement and accountability standards that visionary leaders in Finance and Marketing rely on to guide investment decisions for enterprise value.

The Marketing Accountability Imperative: Understanding the Marketing Accountability Gap and Beginning the Journey to Close It. Recalibrating Basic Beliefs About Marketing Spending: When Marketing Can Create Accretive Value and When It Is the Wrong Tool for the Wrong Problem.

Marketing accountability 1. The imperative to develop financially credible measures ity in go-to-market innovation and author of the book Beyond e: 12 Ways. Source: Improving Sponsorship Accountability Metrics, ANA/MASB, July In this series of articles, MASB, the Marketing Accountability Standards Board, will share recommendations to improve the accountability of sponsorships, identifying practices across this .Complimenting the outstanding insights Michael shares in The Marketing Accountability Imperative and this special edition podcast are the additional resources accessible from his organization’s website at Michael’s book, The Marketing Accountability Imperative, can be purchased by clicking here.

Final Request.In her latest book Laura Patterson shows marketers how to master the most important challenges of recent years: how to measure marketing effectiveness and efficiency in terms of the impact marketing is having on the organization and how to make better marketing effectiveness and efficiency an organization-wide imperative.